zebg got their new logo design by running a design contest:
New Victorian themed gin needs a logo
Check out zebg's Logo design contest…
Food & Drink
New Victorian themed gin brand show casing cherry blossom and bergamot as the primary botanicals. Target audience: - 25 plus - Dual gender - Social background: o People with disposable income o Professional o London/International
1. What do you think will make your brand stand out from the crowd? - Bottle Shape: older style unique to a gin brand - Label: Victorian themed o Victorian Curio Shop 2. Who do you see as your target audience (age, gender, maybe social background)? Realistically, your main target audience will be a specific demographic — who is it? - 25 plus - Dual gender - Social background: o People with disposable income o Professional o London/International 3. What is the unique, key value that you think should also be reflected in logo itself? (eg. healthiness, simplicity, caring, determination, etc) - An adventurous Victorian spirit - Historical design - Botanicals used – cherry blossom, bergamot, juniper 4. How do you feel about colours? Does any existing branding need to carry over in any specific way? - Colours to reflect era, beige, faded newsprint, white, black, bone, sandstone? 5. Do you have any direct competitors designers should be aware of? Or maybe just another brand from the industry that you can look up to when it comes to image they are promoting? - Portabello - Sipsmith - Whistlepig Bourbon - Pink Peppercorn Gin - Balvennie 6. imagery and themes we want -Design that mimics architecture, design from the era -Wrought iron fence design? -Old Victorian curio shop lettering in gold on a front window -Victorian decadence and finesse over industry -Pleasure garden imagery – fun in the 1850’s -Belle époque / art nouveau -Botanicals on the label as would have been drawn by Charles Darwin More work to come for bottle label, case packaging and bottle neck design.
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
zebg collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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