Vetsweb.com will be the first international platform on Animal Health that is targeting veterinarians world wide. We did a thorough research amongst both veterinarians as well as advertisers. Based on the positive outcomes of this survey, we expect rapid growth of this brand.
Vetsweb.com targets veterinarians focussing on the main farm animals pigs, chicken and cattle. We’re going to aggregate relevant news and provide them with high quality scientific and practical articles. The platform needs a decent, modern and fresh web2.0 image.
Our brand elements:
(1) pay off:
“informing and connecting veterinarians world wide”
(2) brand values:
quality, reliability, interaction, comprehensiveness, timeliness
(3) brand personality:
male, around 40, sportive, innovative, strong, healthy, smart, loves nature, outdoor, Volvo car, social and extravert, team sport, flexible, informal, doe-er, important in rural community