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An Austin/Georgetown, TX based Meadery, making mead and no other products. The owner is a West Point graduate and is currently an Infantry Officer in the US Army. He will be getting out soon and be focusing on the meadery. The meadery feel will be masculine, proper and almost regal. The target audience is anyone age 21-55 who enjoy exploring new tastes (many people don't know about mead). There is only one other meadery in the area and their public relations campaign is severely lacking, so this is an opportunity to have a bold and defiant design to step into the market. Self-reliant, luxury, strong, alternative and still traditional. The owner would like a circle to be incorporated into the logo and text.