Use your skills! Brand my new medical education/coaching program

(Your) aEEG coach - Training and support for your NICU team - http://www.aEEGcoach.com

Hi, thank you for reading my brief.

Use your creativity to create my new branding for a new product and company.

My name is Kathi and I have been a nurse for more than 15 years. I specialize in the care of sick babies and their developing, fragile brains.

aEEG is a new technology used to monitor baby brain waves (also known as EEG). I will be providing online education and coaching to doctors and nurses around the world who are beginning to use this product.

"aEEG coach" (Me) is a brand new, online, education and coaching company.

I am passionate about
providing high-quality medical education in a way that is approachable, fun, and easy to understand. And since I'm teaching about a topic (baby brains) that is sometimes boring and often intimidating, I think my qualities are especially unique. So my logo/brand does not need to be the usual sterile medical logo...be bold, be creative.

Hospitals want to use this new technology but need ongoing support and education -- they need a coach....ME... I want them to think it is personal and I am there to support just that person or that team.

As Your aEEG coach, I will be offering three products:

1. Your Online aEEG coach -- A six week online education program offered through webinars

2. Your On-Call aEEG Coach -- Phone and Email support program (where subcribers can email me questions)

3. Your On-site aEEG Coach - In person consulting

(Revised Thursday 3/18)

The target audience includes both doctors and nurses caring for sick newborn infants.

These doctors and nurses are busy professionals who are also innovators and leaders in their field.

These people enjoy new technology as well as care very deeply about the precious babies they attend to each day.

Be creative!!! Use your skills to help me build a new brand. I am looking for a fun design approach, NOT the usual sterile medical industry logo. I will be using this logo/brand design in a header for an online sales page, on stationaires (business cards, flyers, invoices, and eventually as part of a website.

Design elements to consider for inspiration (but not required to be included): newborn baby, a brain (but not like an anatomy text book), squiggly brain waves (EEG), teaching, networking, mentoring, coaching, computers, online, computer-based technology, global

I am looking for a logo that functions well with and without a graphical element.

The full company name is: Your Online aEEG Coach --- but I am okay with only emphasizing just "aEEG Coach" in the logo .... and having "Your Online" be smaller or eliminated

The tag line is:
Training and support for your NICU team

The website is: http://www.aEEGcoach.com - I think I would like this to be included/incorporated

This logo/brand needs to look good both online in color (in a website header) and even in black/white reproduction.

Feel free to experiment with color palettes. Avoid primary or pastel colors (that give off child-like or baby-ish feel) and excessive gradients. Three or four colors max.

Need final output:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)

I want prospective customers to sense that I want to support them in a fun spirit yet still respect them as the highly trained professionals that they are.

Thank you!

(Revised Thursday 3/18)