Needed logo for start-up indoor urban farm. Johan13 was prolific in design submissions, pushing/exploring many of the design parameters I had originally set forth in order to both refine the parameters and arrive at a poll winning logo. I'm very pleased with Johan13 and his commitment, his frequent contact, and his competitive nature among the other 15 designers and 300+ submissions. My only difficulty may have been a slight language barrier... American English and Indonesian... but we managed.
- Jak Blanc
New startup indoor urban farm needed logo. TerBlanche was astute in understanding the desing brief parameters and translating them into a design scheme markedly different than the course of 15 other designers. He was able to interpret and execute on feedback quickly and with helpful commentary on how the revisions were accomplished and on potential options. Very professional and insightful with regard to balance, scale, and logo messaging.
How briana2 started their logo design journey
Who are you known as?
Green Collar Farms
Tell us a bit about who you are and the people you reach
We grow great greens in a really cool way for the benefit of all. As a sustainable urban enterprise, we grow leafy greens and herbs inside upcycled shipping containers using vertical hydroponics that yields 24 hour fresh harvested pesticide free produce hyper-local 365 days a year. Targets include farm-to-fork chefs/restaurants, niche grocery, as well as both educational and cafeteria opportunities for inner city youth.
What industry do you think your business is most related to?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Nostalgic, flavorful... microbreweries are trending here.
Green, fresh, new and growing, hopeful.
Quality, handcrafted, professional precision.
Urban vitality, productivity, jobs.
Crafted, simple, fun.
Quality and quaint/simple.
Simple but multi-font, dimensioned.
Bold, almost literal, and high contrast... though a bit too much red for my logo I think.
Controlled Environment Agriculture in urban settings is a young but rapidly growing sector worldwide. It has many forms, from rooftop greenhouses, to repurposed obsolete warehouses, to upcycled shipping containers. It speaks to matters of sustainability (water/soil conservation), climate resistence, reduction in food miles, freshness, nutrition (especially in urban food deserts), local accountability and commerce, an opportunity to learn not just the science and biology agriculture but the engineering and innovation enabling CEA, and lastly the inference that where blue collar jobs and white collar jobs meet... there are green collar jobs. Thus the name, and all that I'd love the name to convey.
I've attached three pics... one showing what a container farm looks like from the outside, what it looks like on the inside, and what it can grow.
I'm not a designer, and am open to many thoughts. For reference only, and perhaps a display of my naiveté, I had pictured stacked words... "Green" on top in bold block green font that speaks to sustainability... "COLLAR" in skinny black caps, the letters perhaps separated by vertical line representing the structural ribs on the container but yet inferring vocation... and then "Farms" in some way to evoke a sense of honest, wholesome farm produce, but in a font not too nostalgic such as the FORD script pre-50's.
Again... I'm open to other interpretive concepts.