Target Market Demographics (Must appeal to this):Males, ages 16-39, above average income for their age, working in aprofessional discipline (or aspiring to do so) - Can be described as a"yuppie". Also appealing to student professionals and trendy wanna-be professionals
Target Market Psychographics (Must appeal to this,can reflect these qualities in the logo): Find pride in success, work harderthan most, intelligent, fashionable
Current Product(s): Men's Neckties
Future Product(s): Men's Cufflinks, Tie Clips,Wallets
If you put out quality work, there is the opportunity forfuture work as we prepare to launch, as well as ongoing work if you so choose.
- Making ties a personal statement and making something that you enjoy wearing
- Making high fashion accessible to the broader market
- Uncompromised quality in all productsVision Statement:
- Revolutionizing the tie market, positioning ties as something trendy and strived for
- Taking control of the online market for ties and men's accessories
- Becoming a recognizable brand in the marketplaceMore on the Brand:
- Scorsa itself does not mean anything, we are trying to create meaning for it.
- We want to be an authoritative source and help people make decisions, much like high end fashion brands.
- We are selling a lifestyle to customers - helping them realize their dream of success
- Every tie will be very fashionable
- The experience will be that of luxury, but the pricing will not be as such.In general, the brand should represent trendiness and success.