The website is http://www.eyecandyballoons.com.
While I know the business name is Eye Candy Balloons. I do not, so far, like the idea of accenting either an EYE (or eyeball) or CANDY, since the business sells neither. I focus on Eye Candy as a description of how great the balloon is. Eye Candy is the adjective and I don't want either of the words to be an image that pulls attention away from balloons or confuses someone looking at the logo and wondering what we offer.
I really do not want a childish balloon logo that implies kids parties and immaturity. The business offers a premium product and service at a high cost and am looking for a logo to convey quality, uniqueness, upscale, creative. The logo will be used to watermark photos, business marketing tools, online presence, apparel, etc. so wanting the design to be great in color and in all white or all black ink when necessary.
The overall feeling I want the logo to generate is confidence and professionalism with creativity and interest. THe logo should not confuse my business with a party store as we do not sell party goods or sell cheap products. The clients are really buying a service that we design, create, and deliver unique creations made out of balloons that are unexpected, original, colorful, bold, and enhance the entire atmosphere.
From experience, I'd like to stay away from any thing party store, generic balloon ideas like letting the oo letters in Balloons become balloon shapes.
I'm attaching a logo using my actual colors and a direction I like as it eludes to confetti in the balloon, but it's my un-skilled creation and not finished and not right so it's still unused.
The generic balloon company logos