We are looking for a hybrid of fun, modern, perhaps a little cheeky, but that also conveys a sense of professionalism and trust.
The logo should include an illustration that will become the mascot of the business. If possible, the mascot should be integrated in the text, but can be separated entirely; whatever works best!
+ The logo should be simple, clean and easy to read in a small size.
+ We want it to be playful, but not cheap or childlike!
+ Nothing too elegant or high-end, it shouldn't appear as if Upkeep Charlie were an expensive service.
+ You can either incorporate the logo into the font, or have it completely separate from the business name
Specific Ideas & imagery: Possibly a disney/pixar Maytag man hybrid.