We're looking for a logo upgrade and some iconography for our growing brand. We are genuine, mature, and casual. While we specialize in amazing coffee, we place creating a positive experience above all else. We specifically locate our coffee bars in neighborhoods with close communities and represent ourselves as a second living room. We expect to begin coffee roasting this year and to coffee beans to existing businesses and cafes. We'd like to develop more fleshed out branding to include on coffee bags, cups, clothing, signage as well as print and digital. We are open to and encourage neat, out of the box ideas - we'll defer to the designer in most situations.
However; Absolutely no coffeeshop cliches. No boring coffee cups or beans and steam. We ask that you ask questions and research what specialty coffee is before submitting. We're improving our existing, simple logo. See attached. We will retain the name State Street Coffee but are open to suggestions in spelling, context etc.