How Villa Windu Sari started their logo design journey
Villa Windu Sari
Villa Windu Sari in a private villa located in Seminyak Bali. The villa is about to receive a small "face-lift" to eliminate a few minor flaws in the original construction. Details about the villa can be found at <http://www.villawindusari.com>. There is also a Villa Windu Sari Facebook group.
This project aims to ensure that the public face of Villa Windu Sari in the form of its' logo is as up to date as its' physical facilities.
Tell us a bit about who you are and the people you reach
The principle target audience for villas in Bali is international tourists looking for luxury private accommodation for small groups of friends or family. The villa accommodates up to four couples on a group exclusivity basis.
Potential guests are typically looking for a special "Bali experience" in the tropical paradise on "the Island of the Gods". Bali has a sense of mystic which is hinted at in the Villa Windu Sari theme statement ... "a beautiful place in time".
Secondary markets for the villa services are sales agents who promote villas to potential guests and well off local Indonesian tourists.
This project aims to build on the developing image of Villa Windu Sari. The upgrades to the logo should make it stronger and more unique, while retaining the existing tone. A depiction of the present logo can be seen on the banner on the <http://www.villawindusari.com> website.
The new logo should be suitable for use on the website (refer to existing application), as well as on business cards, letterhead, brochures and print media.
Versions should be provided with the "Villa Windu Sari" logo on a stand alone basis and in conjunction with the villa theme statement ... "Villa Windu Sari ... a beautiful place in time".
There is flexibility to present the word "Villa" in a different font style to "Windu Sari" ... we have an open mind about this point.
The final designs are to include full colour and font specifications.