The logo should include the prominent HE, the name of the company (HealthEconomics.Com), and the tagline Connected. Community.(tm). You can make Connected. Community. in all caps or upper/lower case. We are looking to update this logo. The logo can have a border around it, or not. We want a rectangular logo and square logo (for social media), but as shown in the Logo Family attachments, these can be a little differnet from each other as long as it is clear they are the same company with the same color scheme, and the ever present HE.
We want to stay with the current main color of green and dark/white although you can alter the green somewhat, and alter the black to a dark shade that's not black. We want to stay with the HE as the main portion but update this. We need the full brand name in (HealthEconomics.Com) but want a more contemporary feel and font to both the HE, the color, and the text of the logo, as well as the tagline. We want some variations like a square box, a rectangular logo, and things that work on letterheads and social media. I've attached the logo family.
The new change is our CONNECTED. COMMUNITY. tagline indicating how we connect people to people, and people to news, conferences, jobs, resources, and more. Connectivity and Community.