PROF made exactly what I needed for my product and communicated very well during the process!
Great job, Ryan!
- novart designs
Great to work with
How michael cG started their logo design journey
Who are you known as?
Nowak Financial Services
What’s your company slogan?
No but include "est 1970" in small font
Tell us a bit about who you are and the people you reach
Nowak Financial Services has been helping people develop personal financial strategies for over 50 years specialising in life insurance and superannuation and goals based retirement planning. We are interested in developing long-standing relationships with our clients that so enable us to not only develop goals and a strategy with our clients, but then together we can monitor these to ensure we keep heading in the direction of their goals, at every stage in their lives. Our ideal client is one that values their financial future and values an ongoing advice relationship but we have most success with our small business owner and professional clients that rely on a trusted advice relationship. We are a family run business that prides ourselves on personalised advice and ongoing service. We listen to you and ensure that you are comfortable with the advice we provide for you and your family.
What industry do you think your business is most related to?
Blues: Knowledge, trust, calm and honesty.
Light neutrals: Purity, balance and sophistication.
Reds: Energy, action, passion and love.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I have attached the current logo which illustrates our business that was previously focussed on life insurance utilising protection and umbrella imagery.
Our business now has additional advice services such as goals based financial planning, retirement planning so we would like to evolve the logo to reflect this expansion of our offer.
I would like to keep the blue and red colours however, potentially have darker shading of these, and have a silver background (the aim is to show that we are aiming to attract a more quality clientelle and avoid the mortgage broker feel of the current logo). Also remove the "Joe"
When thinking aim of logo. If we were to position ourselves as a car think Audi (quality, reliability, ongoing service).