This is an update of our existing logo so a few attributes of our current logo need to be maintained. The new logo needs to keep the font and layout of our existing logo (see it here: http://www.adfsolutions.com - top left corner).
The color theme is red (RGB: 139, 24, 27) and black.
The font used is BankGothic Lt BT.
The ADF and Solutions, Inc. has to maintain the same layout and proportions with ADF on top and Solutions, Inc. under with the same width.
The concept of the new logo revolves around a portable transparent digital scanner that shows the content of any objects, similar to what an x-ray scanner can do. Whatever is displayed behind the transparent digital scanner needs to appear differently to illustrate that the scanner is seeing inside the object. The look of the scanner is important and must be simple with just one or two buttons to convey ease of use.
We created a very simple example (http://www.adfsolutions.com/ADFlogo2.png) to show how the scanner could interact with the font. In this example, the font behind the scanner has not been modified but it should appear differently to show maybe the vectorial structure of the font, or binary text strings, or anything else you think might convey a similar message ("seeing inside").
Please remember that you can create something completely different as long as you maintain the color scheme, the font, and the idea of the portable transparent digital scanner.
We are looking forward to reviewing the first designs!
Please provide EPS and PSD files if you win.