Our main goal, with either approach, is to reference the meaning of Spark (advance) in some way. It does not need to be too technical, but we chose the name originally because it represented that initial spark/action that puts the rest into motion.
1) Image / Symbol
For this we don't need it to be technical or too literal, we imagine it to be something that offers reference to the idea of a SPARK. The idea/symbol of a spark, flame, ignition, etc.. . We are open to any degree of a design interpretation of that as well- something simple and graphic, or something more developed. A friend sketched one idea that we like of a matchbook with a flame that is a lotus flower. Something that would need more work, but an idea we responded to. But we are not stuck on this either.
2) Logo as a part of the Name:
Similar to the idea above, but in this way the word "Spark" would incorporate a design/logo that referenced the idea of a spark, flame, ignition, etc.. It would literally be apart of the Font or Word. I know we said on our call that we aren't looking for the word "spark" to be the logo by itself. So to be clear we imagine a logo as a part of the lettering. This logo is a reference to this.
STYLE & DESIGN
We are most drawn to a graphic style that plays with the idea of stamp or silk screen or stamp- something that gives reference to the texture of the surface it's on and/or the process that was used to create it.