How Michael.maddy started their logo design journey
Union Smart Benefits
Labor Union Insurance company selling insurance to union members. We are a member discount directory for union members. Insurance for retirement, healthcare, financial planning. Retirement transition specialists. Union members seeking insurance for their families and loved ones.
Members from UnionSmart website from http://www.unions.org can buy insurance or financial services from their Union landing page.
Tell us a bit about who you are and the people you reach
Union members in America. People looking for the best benefits for a union member. They are members of labor unions and are making a good income. There are 11.2 million members nationwide. Average income $60,000 to $125,000 a year. They have jobs. They have some healthcare. Many of them have lost healthcare and need to renew their plans.
Concept "Become a UnionSmart Benefits customer"
A Logo that states the name UnionSmart Benefits. Please see existing website http://www.unions.org. We need a new logo that we can brand as a National Insurance and Financial Services company. It must also include a message to people not yet retired but planning it.
A logo that portrays trust, power is bright and new. "USB" is the abbreviated version.
"The Wise choice"
"The Intelligent Choice"
"Intelligent financial Choices"
" Wise Financial Choices"
Each union landing page will have the Union Smart Benefits logo.
Design the logo as a banner, tile, and small logo.