Digital Group Media got their new logo design by running a design contest:
The UK's most trusted electrical installation company need a new logo
Check out Digital Group Media's Logo design contest…
UK Electrical Installations Ltd (that's the full name, it's casually referred to as UK Elec) are commercial electrical contractors. They do all the electrical installation work for new Apple stores and many of the Amazon Warehouses in the UK amongst other larger electrical installations. Brand Promise: UK Electrical promise to be passionate about your business, to be loyal and to work in partnership with you, to deliver exceptional projects every time Brand Perceptions: Our clients perceive us as experts at what we do. If they have a problem they believe that we have the experience and knowledge to come up with a solution, and that we will implement the solution to the highest standards of quality and safety. Our clients trust us. They perceive us as being committed and loyal to their business, and determined to exceed their expectations. Our clients perceive that UK Electrical is an evolving business which embraces change. Our clients expect us to deliver perfect solutions first-time, every-time. Our clients expect that we create an environment in which employees are given the tools and resources to challenge the status quo, push boundaries and achieve growth.
UK Electrical don't currently have an online presence which is something we're working on for them, hence this logo contest which we're curating on their behalf. I have some thoughts and input below, and I don't want any of it to stifle your creativity so please please don't take it too literally, they're just some considerations and ultimately the winning design may be very different to what we've suggested it might need to be below. Ultimately it will be down to what the client likes. Existing Logo (attached): They do have an old logo which is showing its age and we really need to modernise things. If there is an opportunity to reference the old design in the new design then great, it might show a nice evolution, but that really isn't as important as getting the new logo right. So please don't feel like you have to reference the old design if it's getting in the way. Font: They tend to prefer clean, modern, sans serif fonts and a little letter spacing might help (see the frames ink and alive examples) Motif: We probably want to avoid any obvious, literal or cliched motifs (lightning bolts, power sockets etc) unless it's non-obvious, very subtle or abstract (like the arrow in the FedEx logo for example). With that in mind, there may be a few options like using something completely abstract (like the mitie one attached), or perhaps seeing if there's a way to use "UKE" in a clever way (they liked how the Hilary Clinton motif was multi-purpose - see attached). They're also keen on the use of smaller lines to create a motif with (see the neurensic example) Colours: They're not too keen on simply only using the cliched UK colours (Red, White & Blue) in isolation, but they may be open to using them alongside a monochrome palette or even any other colours. Whatever is ultimately used, the logo will need to work in both full colour and/or monochrome. Usage: The logo is going to be used in all sorts of places. It will be embroidered onto shirts, put on the side of vans, used online etc so be mindful of that. Reference Material: I've attached a selection of logos that the client highlighted on logopond that they like (if not already mentioned above). Read as much or as little into that as you like. I'm sure they're open-minded so don't feel like you need to clone any of these, it's just to give you an idea of what they were drawn to prior to this contest. Thank you and good luck!
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
Digital Group Media collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
HANY put a lot of thought into designing our new logo. He's super creative and extremely responsive to any changes we requested. I would totally use him again!!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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