So, the sole objective of this contest is to design a logo for the nation brand of the UAE.
The proposed logos could optionally contain a slogan incorporated into the logo design as is normally the case with nation brands around the world as shown in the previous section.
The logo must reflect and feature the following key messages about the UAE as a contemporary and vibrant country:
• The UAE is nation whose citizens enjoy high degrees of national pride, patriotism, unity and a sense of shared belonging and connectedness.
• The UAE is an economically stable and competitive nation, with a distinct international financial position.
• The UAE is a main tourist attraction in the region.
• The UAE is an influential world nation, commanding respect
The logo of the nation brand for the UAE must be emotional, with a close to heart look and feel. It should be memorable, vibrant, and reflecting the image of the UAE as a modern vibrant country. Logo designs can incorporate a slogan as well, with one line in English.