How Stuart Fraass started their logo design journey
Mortgage Advice TV
I am mortgage loan officer wanting to take the mystery out of mortgage lending and give the world a daily interactive TV show online where they can go to get straight talking mortgage advice withouth the fear of being marketed to afterwords.
My inspiration for my website is derived from http://tv.winelibrary.com I have a similar, yet more toned down, personality of Gary. Mortgages are boring, but I intend to make learning about them fun, fast paced while delivering my message in a very direct, outspoken style.
Tell us a bit about who you are and the people you reach
People looking to purchase a home and who are tech savy enough to want to do some research first online. I would say my target audience will be between 30-50, professional, educated, white collar. They don't know much about mortgages, and don't like the mortgage shopping process as it is painful.
The only requirement I have is that "TV" be big, and dominate the logo.
Please submit two logos, one with "shop with knowledge" and one without.
I am also attaching my current logo, which used the OLRoundGothic font. I am not 100% sold that the final logo or winner has to use this font, as the Mortgage Advice TV logo is more important than my current logo. If I like a different font logo, I will hire you to redisign my name font.