How Andrew Kessler started their logo design journey
We're an organics recycling and resource recovery company. What the hell is that? Find out. We're taking food waste and making both energy and compost. Organics don't belong in landfills. We can take food "waste" and transform it into energy and compost. Core mission: (1) keep organics out of landfills and incinerators and (2) manufacture high value organic compost and soil amendments from food waste and related organic residuals
Target markets: Landscaping, Nurseries, Horticulture, Organic Farming, Golf Courses/ Athletic fields
What inspires you and how do you envision the design for your business?
A flexible logo that captures what we are but gives us room to grow into new areas. We'd like an abstract image that allows us to tell our story in a symbolic way.
To provide you with as much feedback as possible, we will be employing the following ratting annotation:
1 star - Wrong direction, start over with something completely different.
2 star - We like some elements.
3 star - Getting closer but need revisions or a different take on your design.
4 star - Design is being considered as is.
5 star - Made the final cut!
We want to show a theme of closing the loop by using food waste to rebuild our nation's soil fertilty
The motif used in the logo design must be an original that has not been published anywhere else online or offline.
The winning designer will have to sign a document that the design is original.
Regarding format, we would like to purchase the art in a vector format like that produced by Adobe Photoshop or Adobe Illustrator. You can resize vector graphics without any loss of quality — something JPG, GIF, TIFF and PNG files just can't swing.