I am a physician and food writer. My website http://www.aDoctorsKitchen is devoted to healthy cooking. I am producing an app for iPhone and iPad. The following is the description from the marketing plan:
Trufflehead (TH) is an innovative iPhone and iPad app that is a mobile healthy cookbook, providing multi-media instructional demos, a smart shopping list and extensive reference guides. Through its array of detailed personalizeable supporting material, the app meets beginning and intermediate cooks, ages 20 – 40, at their respective levels of experience, equipment, and cooking repertoire. Its goal is to help them gain greater cooking confidence as they cook their way through 200+ healthy recipes. This confidence enables the user to look at cooking and food, for perhaps the first time, as an empowering experience and a means to self-sufficiency. The benefits of this “food independence” are many, including: better health, saving money, new opportunities for social gatherings such as cooking for friends and family, enhanced self-esteem, and – because “eating in” is environmentally friendly—a sense of contributing to the health of the planet.
The app will have a companion website that will hopefully be the hub of a full-fledged community of Truffleheads.
Tell us a bit about who you are and the people you reach
The target audience is young men and women, ages 20 to 40 but the bull's eye of the target is 22 - 35. They are young professionals, college graduates, mostly urban, living in apartments, mostly single, presumably without children. (The app is not about family or kid-friendly food.) These people have smart phones and buy apps.
Trufflehead logo. I recently ran a design competition for the Trufflehead app icon which I hope can be accessed by designers working on the logo. We want a logo that can stand alone and also work in relation to the icon. Please let me know if you cannot access the winning icon design. I have attached the palette in case it will be useful. We want something that is sophisticated and fun.