The target audience is the people of Korea and the surrounding countries. We need a logo that has a wide appeal, but also that is culturally relevant to the area. The Tree Doctor is known all across Asia and the logo needs to be able to translate between languages and cultures.
The client is a professor of is starting a research center that specializes in caring for allying trees. They will be conducting research on arboreal diagnostics, treatment and care. The professor has been nicknamed the "Tree Doctor" for many years and is now starting a "Tree Hospital" (name TBD) to establish a physical presence and research facility.
The logo should be simple, modern and friendly (easy, right?) Hopefully with few colors and easily reproduced across different mediums. It would be great to be able to tell what the research facility does but looking just at the logo. The professor would like to have a tree as the main theme of the logo, either an Ash or Pine.