We think ground travel is cool. We have a cutting-edge website that makes planning train and bus travel much easier. Your logo should evoke the excitement of travel, especially by train or bus, with a modern web 2.0 look.
Travelers use Routefriend to plan trips that use ground transportation. Routefriend includes trains, buses, ferries and taxis in addition to flights. The audience is largely student/independent travelers considering taking a bus or train in their search for the best deal. Routefriend has global coverage.
- Logo is consistent with site vibe: "Ground travel is easy, fun and speedy."
- Incorporates the word "routefriend" with a friendly font
- Orange and red color scheme is preferred
- Modern look, rounded edges
- Looks good on a white background
- The logo should be able to be animated. (While the travel search is executing, the logo will animate.)
- Nothing that would evoke old-fashioned or slow...e.g., don't put in a steam engine.