He was the only designer in the contest where multiple designs made it to the final round. Great designer.
How Clayre started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
I'm both a clinical counsellor and an art therapist who works one-on-one with LGBTQ individuals and families. As a transgender woman, the majority of my work is with persons who are questioning their gender, transgender, or gender non-binary. Often my clients have experienced trauma through family abandonment, street harassment, and job loss because of their gender identity. They are often female or non-binary, in their 20s, 30s and 40s, and, deep down, they remain hopeful. They seek safety and comfort from a gender-affirming therapeutic business like mine. Most clients come by referral. Keywords include community, solidarity, and meaningful connections.
What industry do you think your business is most related to?
Consider using a simple element that evokes LGBTQ community, such as the trans flag or a rainbow. This isn’t required, but it may be nice to see if it’s tastefully done and clean and simple.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
I love how the drawing emerges from the words.
I love the simplicity.
I love the playfulness, although this isn’t what I normally go for.
This is so clean. I imagine a line of colours using the trans flag colours or a “grownup rainbow”. Nothing too kiddish.
I like the Platelet font and the letter spacing. This is an old logo from years ago. Shared if it helps you to know what I love.
I need to use my full name as the business name because I’m also a consultant, and I feel weird about turning that into a logo. Sleek, simple and clean are key. Very easy to see, but nothing big. Low key. Black and grey letters. Or a single pop of colour, such as a trans flag colour scheme or a rainbow. Relaxing looking, but not any fancy script.