Completed contest

*** ToughStuff ***

ToughStuff needed a new logo design and created a contest on 99designs.

A winner was selected from 248 designs submitted by 52 freelance designers.

248
entries
52
designers
1
winner

One of the designers who made it happen

Winner - MEMOSTUDIOS
What a creative designer!! you should certainly invite him to stay in your design contest.
- Rutvik Choksi

How ToughStuff started their logo design journey

Summary

We are a social enterprise whose mission it is to sell very affordable products, that bring economic, social and environmental returns, to low-income consumers in the developing world.

Our vision is to lift millions of people out of poverty through enterprise.

Company name

ToughStuff

What inspires you and how do you envision the design for your business?

We are actually looking for a Brand identity.  It is certainly a logo  (and associated artwork) but may be the basis for a branding system.  the logo will illustrate the quality and durability of our products, (solid, tough, reliable, robust, appropriate) which are specifically designed for our target consumer group (very low income people in Africa (but probably later other countries including India)).

The primary audience are end consumers in the developing world (low level of education, mostly non or poorly English-speaking).

The secondary audience are businesses with whom we will be buying and selling, and intermediaries in both the western and developing world (high level of education, mostly English-speaking) (incl. China). For this latter audience we want to communicate credibility, reliability and professionalism.

Our Values
- Honest
- Positive
- Hopeful
- Accountable
- Respectful
- Professional
Our Characteristics
- Adaptive
- Energetic
- Enterprising
- Robust
- Determined
- Focussed
- Innovative

Wants

- The quality and durability of the products that are specially designed for a very specific consumer group (e.g. solid, tough).
- Feature the name ToughStuff
- Be visually very distinctive and quickly recognisable also to illiterate people
- Still be effective if in B&W / greyscale
- Optional: logo can include a strapline that illustrates unique selling points:
- Quality, durable products that are yet affordable;Artwork to be delivered in high res photoshop format. We require business cards, letterheads, and compliment slips layout artwork as part of the fulfillment of this contest.  We will need layouts for powerpoint and word too.  Also need hig res versions of each of the 'components' of the artwork. Lets get the logo/image right first then we can finish off with the look of each of these particular items with the winner.

Don't want

- Resemble a toy company
- Be childish
- Be too Africa-specific (e.g. maps of Africa)

Custom package

$450

Free features

  • Open contest
  • Fast-tracked

Deliverables

AI
EPS
PDF
PNG
JPG

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