ToughStuff got their new logo design by running a design contest:
*** ToughStuff ***
Check out ToughStuff's Logo design contest…
We are a social enterprise whose mission it is to sell very affordable products, that bring economic, social and environmental returns, to low-income consumers in the developing world. Our vision is to lift millions of people out of poverty through enterprise.
What's your vision?
We are actually looking for a Brand identity. It is certainly a logo (and associated artwork) but may be the basis for a branding system. the logo will illustrate the quality and durability of our products, (solid, tough, reliable, robust, appropriate) which are specifically designed for our target consumer group (very low income people in Africa (but probably later other countries including India)). The primary audience are end consumers in the developing world (low level of education, mostly non or poorly English-speaking). The secondary audience are businesses with whom we will be buying and selling, and intermediaries in both the western and developing world (high level of education, mostly English-speaking) (incl. China). For this latter audience we want to communicate credibility, reliability and professionalism. Our Values - Honest - Positive - Hopeful - Accountable - Respectful - Professional Our Characteristics - Adaptive - Energetic - Enterprising - Robust - Determined - Focussed - Innovative
- The quality and durability of the products that are specially designed for a very specific consumer group (e.g. solid, tough). - Feature the name ToughStuff - Be visually very distinctive and quickly recognisable also to illiterate people - Still be effective if in B&W / greyscale - Optional: logo can include a strapline that illustrates unique selling points: - Quality, durable products that are yet affordable;Artwork to be delivered in high res photoshop format. We require business cards, letterheads, and compliment slips layout artwork as part of the fulfillment of this contest. We will need layouts for powerpoint and word too. Also need hig res versions of each of the 'components' of the artwork. Lets get the logo/image right first then we can finish off with the look of each of these particular items with the winner.
- Resemble a toy company - Be childish - Be too Africa-specific (e.g. maps of Africa)
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
ToughStuff collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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