Always communicative and on top of projects, and I intend to use this designer again and again!
- Cheryl Boyd
Alias was a great designer to work with and was very accommodating with our many requests.
- AllTech Auto
Thanks for your flexibility
How tmsr started their logo design journey
Who are you known as?
DP² and if possible, include DPsquareit
What’s your company slogan?
Leading by the Power of 2
Tell us a bit about who you are and the people you reach
DP² is a leadership coaching tool provided by the coaching and consulting company, Leading Effect. The two logos should tie in together, but the owner is open to a new look for DP² that we can apply to Leading Effect’s logo.
There is a tangible product of a coaching packet outlining DP² as well as a coaching component that can be purchased separately. The DP² process is a mindful, intentional path for leadership.
This tool has been used for a corporate audience, but the owner is looking to expand that to individual coaching as well.
What industry do you think your business is most related to?
What colors do you want to see in your design?
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Logo is for DP². We are open to new ideas that can be applied to the Leading Effect logo, too.
Would like logo to reflect Innovative (this wasn't on your sliders).
Most likely will have to do one line and multiple line versions since various case uses require various layouts (horizontal web logo vs. social media vs. vertical collateral needs).
CURRENT LEADING EFFECT PALLETTE:
Yellow, red, black, and green but interested in Purple and Orange.
Would entertain expanding in a wine and gold palette direction (see attached).
Wants to be seen as unique and cutting edge but relevant to business. Owner liked the spiral of the original Leading Effect logo but the colors in the spiral didn’t work well technically. I feel that element was not placed properly to represent Leading Effect’s forward-motion mission.
Trying to appeal to a business audience, but she is not about “blue.” Her inclination is eclectic; she is Buddhist. She is okay bringing “her” into the logo but wants to make sure it appeals to her target audience of business leaders. See photos of items around her home (attached) that demonstrates this.