How ScottHarrell started their logo design journey
IQ Zoo is an emerging brand focused primarily on the education and development of children 6 months to 4 years old.
IQ Zoo products develop language, reasoning, identification, vocabulary and physical movement skills by engaging young children in activities and games full of movement, music and high contrast, colorful images.
Tell us a bit about who you are and the people you reach
We are targeting parents (mostly moms) looking for educational products for their toddlers. While our products are meant for very young children, their parents are making the purchasing decision and the logo needs to appeal to them.
Logo will be used in print, video and web design! Colors should be vivid and without shading or gradient. Please do not use shadows or blurring effects in the artwork. Would prefer no more than 6 colors, including white and black.
No clip art; all elements of the logo must be the original work of the designer.
While the brand includes the words "IQ" and "Zoo," we are not necessarily looking for the logo to include images of brains or animals, though we are not necessarily ruling them out altogether.
Most importantly, we are trying to convey that we are an exciting, fun, imaginative and active brand of education products for children.
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