How Tiny Turtles started their logo design journey
We are starting up an online store for childrens clothing and toys - primarily from 0-2 years of age. We are starting this shop as we feel there is a gap in the market for bright, bold, colourful childrens gear.
Children are great fun and such colourful people that we feel their clothing and belongings should reflect this. Similar baby online retail shops have very muted colours and precious designs - we are going for the opposite - bold, strong, hardy, youthful and colourful.
As a company, our aim is to be reliable and to share knowledge. Products that we have found to be fantastic with our children will be for sale on our website.
Tell us a bit about who you are and the people you reach
Our target market is expecting mums, current mums, grandmas and clucky friends! All primarily female, people who don't have a lot of spare time, making internet buying an inviting option.
We need a logo designed that involves both an illustration of 'a turtle' or 'turtles', along with the name 'Tiny Turtles'.
We are looking for a simple, strong, fun, youthful design that draws people into our website.
Colours that we are thinking of are navy, green and white. However we are very open to any creativeness in colours and design.
The logo will be used on our website, business cards, stickers and letterheads.