I am an experienced hairstylist specializing in crafted haircuts and essential color services. My salon space is high end and I am developing this brand to grow, evolve and level up my business. I will be using this logo on my website, business cards, marketing materials and possibly other items like shirts, cups, etc. My hope is to develop a logo and brand that will assist me in attracting my new target market. I am creative, skilled, and very professional and deliver to my guests a quality experience.
My personal style is sharp, stylish, and well put together, with a little bit of edgy. I am 39 yrs old and have been working in the beauty industry since 2009. I believe my clients choose me for my talent, confidence, consistency, ability to communicate, and my level of professionalism. I strive to be among the best, and I intend for my new brand to be a tool to aid in setting me apart.
My target market is women aged 38-50, successful educated career professionals or entrepreneurs whose careers provide flexibility in their schedules. Income level $150k + /yr. She lives in a well appointed home in Phoenix, AZ, drives a high end SUV, prefers quality over quantity, and is savvy about where she invests her money. She likes to support local business when she can, and chooses a business that is trustworthy, provides a consistently great experience, and makes her feel comfortable, well taken care of, and confident that she's made the right choice.
She enjoys traveling, wine, a fine meal, and her beloved hobbies of cooking, baking and gardening. She enjoys her beauty and shopping indulgences too! She favors higher end experiences and brands, and she frequents Macy's, J Crew, Williams Sonoma, White House Black Market, and West Elm. Whenever she is decorating her home, she works with a local interior designer such as http://www.paigelewisdesigns.com
She is a classy lady with a great sense of humor who is sharp yet down-to-earth. She's fun, successful, smart, works hard, and yet stops to smell the roses and enjoy life for all its small and beautiful moments.