We are a new, young law firm in Las Vegas, Nevada looking to differentiate ourselves from traditional traffic ticket law firms. Ticket Tom is our secondary brand to our main law practice. For Ticket Tom, we're looking for a fun, slightly campy and non-stuffy cartoon-style character resembling one of the partner attorneys (Tom himself). Other firms in the area already use a police-officer character, so we want to steer away from that and more towards Tom himself.*
*(We are enclosing pictures of Tom for your reference).
Las Vegas residents with lead feet, everyone of driving age. Tom should still look like a lawyer, but more approachable and easygoing than most. Someone you might hang out with after work but is no less the professional.
- No text - just the character
- Colors > Think light, fun, but not bright.
- Blue, greys, greens, neutrals
(Touches of bright color ok - just not predominant)
NO pastels, blacks, browns, dark colors or bright neons
Use dark greys for outlines
- Character > should resemble Tom closely.
Should have his glasses, hair, overall look & feel of face and body.
- Character > can be body distorted
(Top can seem closer, head can be slightly larger, hand can be
foreshortened if using a gesture etc BUT NO gross exaggerations)
- Character > should have a good, positive, friendly facial expression
(You can use one from the photos & it can be campy or cheesy, but
does not have to be.)
- Once design is chosen we would like two other poses of Tom.
- No unprofessional attire - use a suit similar to the photo or the shirt and tie
- Attire can be loose as in the pictures
- Briefcase can be added, but not required
- Keep in mind this has to scale small & large, so simplify.
- Be creative! Have fun with this. We want something fun and original.
- Must be vector based
- Must have rights to any iconography & must provide separate icon files
- Must provide layered PSD or AI files
- Please provide these formats
- jpg 100%
- png8 with transparent background