jbouche1 got their new logo design by running a design contest:
The Thoughtful Bean Logo
Check out jbouche1's Logo design contest…
Food & Drink
Target Consumer: “Who” are you targeting? What is their lifestyle? What problem does the brand and product solve? What are their attitudes and behaviors? How do you see them using this product? • Digitally connected & Socially Aware • Health Conscious • Shops natural & premium grocery channels • Over-Index on Specialty coffee • High Income Professionals • Young families The Brand: “What is the brand’s role in the consumer’s life? What makes the brand unique? What is the brand personality, voice, and tone? Brand: Brand Belief Life is a journey, a project of continuous improvement. Brand Story • Our brand belief is exemplified in our passion for coffee. • The coffee plant has so much more to offer than just the beans • We continually seek to responsibly utilize the coffee plant to deliver the best cup of coffee Core Brand Proposition The Thoughtful Bean is dedicated to delivering an unrivaled coffee experience that goes beyond category norms. Tangible Product Reason To Believe Unrivaled coffee experience: Origin details behind the beans (altitude, region, process, farmers) provide a passport to a taste exploration of coffee growing regions Support: Coffeeberry arms you with natural antioxidants that strengthen your immune system Brand Benefits Emotional: I feel fulfilled/progressive that I found a coffee brand that approaches their craft, the same way I approach my life, with an action-oriented, growth mindset Functional: The distinct taste and smooth finish of each sip reassures you these beans are carefully crafted with a passion Brand Personality Adjectives: Active, Passionate, Committed, Open-Minded, Authentic, Appreciative The Coffee Story • Thoughtful Use of the Whole Coffee Fruit - Natural antioxidant boost from our nutrient-rich, organic coffeeberry • Thoughtful Sourcing – Organic, Fair Trade, Direct Trade, Ethically Sourced, Traceable Down To The Co-op • Thoughtful Beans – Carefully Curated, Specialty Grade Beans with rigorous cuppings from farm to package • Thoughtful Roasting – Lighter roasts to preserve the authentic taste notes of the variety & growing conditions • Thoughtful Innovation – Delivering specialty quality with a Single Serve Cup through fill, grind, & nitrogen flushing The Product: “Why should someone buy this product? What is its point of difference?” • This product’s point of difference is that it intersects 3 macro trends: o Functional (primary differentiator): Natural antioxidants from organic coffeeberry o Natural: Organic Beans and Coffeeberry o Sustainable: Whole Coffee Fruit, Fair Trade, Ethically Sourced, Traceable
I’m mostly interested in combination logos, but I’m open to all ideas.
Every design category has flexible pricing for all budgets. Logo design starts at $299.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their logo design.
Designers across the globe delivered design magic.
jbouche1 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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