How Suriyothai101 started their logo design journey
I've always been involved in food cooking, since early childhood I managed to learn the secrets of Thai cooking by myself from friends and relatives. Also my mother shared with me her own secrets of Thai cooking. All my friends love my cooking and often come to my place to sample my food. So I decided to make my cooking and sense of taste a commercial reality by launching a new line of Asian style deserts aimed at health conscious Gen Y and Gen X. At some point I also ran a Thai cooking course during weekend.
Tell us a bit about who you are and the people you reach
Gen Y and X wanting a healthy alternative dessert. These people may be vegetarian, health conscious. Think of people who go for dinner to places like ChilliJam and Thai PhoTong. They travel the world and have a strong awareness of foods from different countries. Most likely they like to drink green tea and exercise regularly. Are university educated and earning above average. These may include mothers with small children looking for an alternative to de-stress their lifes.
Need a logo that I can use as a label for my Thai style black sticky rice pudding. This is the first product I'm currently launching - I'll be focusing on Asian style desserts like red bean, fried rice with sultanas etc
The logo needs to convey a sense of healthy fine Asian food. I would not mind showing a Thai farmer i.e the specific Thai hat. Need colours that are Asian and stand out like yellow and brown or yellow and black - think Kung Fu Panda