Adrian was the first designer to jump on this project and nailed it right away! I requested a few changes throughout and Adrian was very prompt with his revisions. 80 different designs were submitted by 14 different designers but Adrian's design was by far the best. I would highly recommend Adrian to anyone looking for a new design/logo for there business.
How jfla started their logo design journey
We are a software and web development company. You can look on our website http://www.softcrylic.com. We work with a number of large clients. One area we work a lot in is web analytics. We have launched a product that we need a new logo for.
Tell us a bit about who you are and the people you reach
The target audience of this product is primarily business users who typically will work within an interactive marketing group.
The logo should ideally have some of the same colors as our company logo (http://www.softcrylic.com) but i don't want to limit design ideas either. The name of the product, TapestryKPI, is derived from Tapestry meaning a blend of various items together as one and KPI stands for Key Performance Indicators. What this product does is blends Analytics data from various analytics tools (Omniture, Google Analytics, Coremetrics) as well as offline data to provide business users a report on Key Performance indicators for decision making.