Great designer & very responsive to feedback throughout the contest. Thanks so much! -ECSEL
- Eli Bildner
How alfredrocks started their logo design journey
Who are you known as?
Tell us a bit about who you are and the people you reach
Promote health, wellness, and balance in life to all through the concepts of tai chi as a philosophy and art. Imagine tai chi clubs, resorts, fitness programs, clothing lines, and sporting events. There will also be an aspect of combat competition which will be promoted as well.
Logo types to explore
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Target audience: Think of a Yoga target audience but equally focused on male and female. Imagine a fresher more modern feel for tai chi. Not the standard tai chi that most people know of occurring purely in the parks practiced by seniors (though that should still be respected). An important theme that should be exhibited in the logo is balance. For instance in the dark there is light and in the light there is always some darkness.. or sky and earth.
There will be an aspect of combat competition as well. For those who aren't familiar, tai chi has many martial applications that aren't popularly known. One of the aspects of tai chi we will be spreading is this knowledge as well. Think fresh, exciting, UFC style, but for the upper middle class.
The standard "tai chi" symbol is the circle with the black dot and white dot symbolizing that each is a part of the other. While we don't want to rule out using this shape in some way, there needs to be a significant amount of modification / creativity and modern appeal added if we are going with the classic tai chi circle.
Slogan I would like to play with: "Health and Happiness for all"