Kinex Health is primed to tackle the diet industry head-on by focusing holistically on our clients' eating, exercise and health habits as a whole rather than on just one element at a time. This is a modern update to the existing diet systems that focus on the body and mind as separate entities. At Kinex Health, we are encouraging the mind-body connection for optimum lifelong health and weight management.
The company has developed a proprietary system that combines the best of the life coaching and personal fitness training industries to motivate individuals to attain a healthy weight for life by developing habits that make the practice of dieting obsolete, the practice of eating well natural, and the practice of exercising a fact of life.
Our culture is all about loving yourself, loving your body, and loving life. The logo needs to communicate love and fun. It should be fresh and modern.
Kinex is targeting a very specific population of sophisticated female health consumers who are looking to improve their overall health and fitness while also losing 5-30 lbs. Following are some demographic and psychographic features of this market.
Who they are: educated health consumers who are looking for an intelligent, active new way to manage their weight, health and fitness
What they want: a smarter and more integrative approach to diet, health & fitness
What they look like: women in the 28-45 age range with children; 5-30 lbs overweight
Current fitness level: moderate
Where they live: High-income neighborhoods in Southern California beach cities (Santa Monica, Marina del Rey, Pacific Palisades)
Magazines they read: Body + Soul (a Martha Stewart Publication), Real Simple
Where they shop: Whole Foods, Starbucks
Services they use: holistic health & fitness options including acupuncture, massage, yoga, meditation, etc.
Past experience: they feel as if they have tried everything and know everything, but nothing seems to work. They are tired of feeling like a failure. They know that there is something about getting their mind/spirit involved in their quest for a healthy body, but they aren’t sure how to go about it.
We would like the logo to communicate the following concepts:
We like the following corporate identities: