The company will initially be a blog which will educate consumers on clean, natural, organic skin care through product reviews,brand interviews, etc. We are trying to get consumers to change to products that are healthier, think plant based, organic, sustainable, eco-friendly, "farm to face".
I want to appeal to a consumer who purchases modern, luxe, organic skin care. A consumer who would shop at a trendy boutique in NYC at Barneys NY and maybe Whole Foods Market. Notable website to look at would be "SpirityBeauty.com".
Eventually this will be a brick /mortar business in the Boston area. I will be networking, attending green events and staying connected with my contacts from being in the beauty industry for nearly 25yrs.
This logo needs to embody my passion for "green" beauty products in addition to my vegan lifestyle and enable me to build my whole brand around it.