Since I'll be providing content on on-line dating but with a humorous, mature, & chivalrous approach, I want the logo to balance between a modern concept and a classic look (or a playful idea with a sophisticated, classy feel). Given the "SW" alliteration ("Swipe", "Swag") and its affiliation with love & grace, I want to incorporate 2 swans into the logo. More specifically, I kind of like the idea & image of 2 swans coming together, tangled at their long necks (which with or without the reflection of water can create an "S"-like shape that could be used to incorporate the Swipe Swag name and words). In regards to the swans, I really like the idea of putting 1 in a simple tuxedo with maybe a top hat to indicate the classic manliness (and maybe an accessory or 2 for the female swan). I don't want the swans or the logo to be too cartoony; I want them to be somewhat realistic & simple & clean. If a classic looking logo can be done with those 2 types of swans wrapping their necks around each other and incorporating "Swipe Swag", I think I'd really like it and it'd be my #1 choice. If there are other ideas you think would work much better, I'd be open to considering.
Again given the tasteful, classic feel I want to exude, I am kind of set on a gold, black, & white logo and website overall. Obviously like white swan, black tux, gold beak, etc.
Few more pieces of specific feedback:
-"Buttons to Bruisers" is a logo 99 Designs did that I selected as liking as I went through this. Although I definitely want my specific feedback above incorporated if possible, "Buttons to Bruisers" is somewhat close to what I'm looking for.
-I am open to having everything flow together in one line, or to have the swans above the words, or to have everything inside something else or some type of shape (maybe conveying like a smartphone, etc) depending on what can or can't be done.