New Sweet Shop / Candy Seller Brand

Food & Drink

We are a confectionery company, we sell bundled sweets (and chocolate) to the British market. Our customers will probably be in the classic 18-30 range. I want something that stands us out from a design point of view as our actual products are quite generic branded products.

I want a logo for the company, and it will also be printed on our food pouch bags, and perhaps working with the same designer in the long term we can add other design elements like Social Media templates, further "characters" and website assets to the mix. I very much like the Japanese style of confectionery packaging and branding; it is almost Kawaii-style but focuses on bright, happy colours, sometimes with a pastel tint. I want to avoid too much pink if it makes the brand too feminine as the customers will also be male (probably 70 Female / 30 Male split). I think the slight pastel of the koala box design is nice or the fruit boxes ones are fun but quite modern and classy. I would like us to have at least one "mascot", so other "family members" could be added later, but the winning design should include one; like a hamster, rabbit, bear, giraffe (please no dogs, cats, pandas or koala as those are overdone!). Whilst I like Japanese design; we do not sell Japanese products, so no Japanese fonts etc., please. Also, I don't need packaging designed (yet), my first concern is the brand and logo - initially, I will just put the logo on a sticker on white bags, but once the product is selling a full pouch design would be sought from the same designer. Please understand this will lead to further work that the same designer I hope can provide over time.

Every design category has flexible pricing for all budgets. Logo design starts at $299.