Our business has multiple business units. We want to use a logo that incorporates a single abstract image for all business units on the left, sitting next to a word mark of the business unit name, examples of which include - healthprofessionalcpd.com or acupuncturCPDonline.com or massagetherapyCPD.com
For this content, please use HealthProfessionalCPD.com
The abstract image will be consistent across all business units. The wordmark font or design for the business unit name will be consistent across all business units. All that will change is the actual business unit name.
We therefore require the design to take this into account. The font chosen for the word mark needs to be editable by us.
Look and feel.The demographic is a professional health care market. The age range would be 20 - 50. Most are highly educated. The logo MUST look highly professional, respectable, credible. It must also look slightly 'hip' 'modern' and 'progressive'.
Do not use any images of chalk boards, graduation hats, pointers, lecturns etc. We want an abstract image.
Our messages to health care professionals are:
- high quality, digital information
- modern, young, progressive
- convenience, fun
- learning, knowledge, responsibility, professional, esteemed
We want a 3D image. We like angles and curves. This means we don't want a circle logo - we'd prefer an angular logo that has curves. It also means we dont want a boring square logo.
We're really looking forward to seeing what you come up with. All the best to you - oh and we guaranteed the prize because we know you'll come up with something spectacular. :-)