Color: We're thinking brown and orange (bold outdoor colors), open to others (red no good, feminine colors no good). Logo will have to look good on light and dark clothing. Logo would have to look as powerful in b&w/grayscale.
We envision the logo as an orange triangle/crest/shield with a big brown S and a border around the outside of the triangle, but open to other ideas.
Bottom line: Simple is good (see attached Google Campfire 1 logo).
> No cartoons, clip art, stock images, photos, silly fonts.
> No gradients, shadows.
> No stick figures, silhouettes, people or animals.
> Since hunting mentioned above: No crosshairs, weapons, targets, bullseyes, bullets, bullet holes, etc.
> Logos w/ wings are overdone. Wings also might make the logo look like the Harley Davidson logo, which happens to be orange too.
> Please do NOT rip off another design. Don't think this will be an issue, but if it is the appropriate steps will be taken. We’re running this open so other designers can police it and so our input is available to all.
We're told we will require the following formats:
Print file format - .eps (CMYK)
> Web file format - .jpg, .png and layered .psd (RGB)
> Vector file formats - .ai and .eps (CMYK) at 300 dpi resolution
If you have a Q, pls ask. I apologize in advance if I don't respond quickly. I am the COO of another company so my time can be squeezed.