Super Roots is a children's food brand which produces what we call "real meals" for kids. We want to revolutionise the ready-made meal industry by providing parents with convenient real meals which are made with the best ingredients and help keep their childrens pallets evolving.
Our mission is to get kids trying more adventurous food while saving parents time. We won't be producing any boring flavours like spag bowl or mac and cheese.
Our real meals come in 100% recyclable glass jars. These are perfect for freezing, easy to open and quickly microwave before serving. They are also fun to repurpose afterwards.
All our meals are made by a Michelin trained chef who has travelled around the world experiencing new and different cuisines. He is using this knowledge to help educate future generations about different ingredients and cuisines through our range.
We will also be creating a range of kids books that accompany the real meals and teach children about the different ingredients.
An example character is Cali the Carrot.
Each of these characters has a super power - for example Cali the Carrot has the ability to see in the dark.
Our range of food characters might be called something like the Avegers.