Successful manhattan real estate company needs a fantastic logo

HFZ Capital Group

HFZ Capital Group is a real estate investment and development company based in Manhattan. We are a small, entrepreneurial company with an international reach, and seek to create value for our investors by identifying opportunities that arise from unique market conditions. Our founding partner, Ziel Feldman, has transacted more than $3 billion worth of real estate in a 20-year career.

Because of our small size, we will rely on the logo and our website to create a brand and inform our audience what we do. This audience will include various members of the real estate and investment community including developers, brokers, legal professionals and investors considering an investment in one of our real estate funds or development projects.

We view ourselves at HFZ Capital Group as both entrepreneurial and opportunistic. The field of real estate investment and development is traditionally very conservative and while we want to convey that message of solidity and professionalism in our logo, we also see ourselves as creative, out-of-the-box thinkers and deal makers.

HFZ are the initials of our founder.

Our tastes tend toward the idea of “less is more”. Modern, even hip without feeling too alternative. We prefer a logo that includes a graphic element in addition to our name, or that works a graphic into the text. The logo will be used on a website, all of our investment memos, email signature blocks, cards and letterhead.