Logo is required for multiple uses – website, carry brand theme, business cards, pop-up banners and brochures. The logo should create a powerful anchor for all media utilised by SN!C
The products being represented are transformational personal coaching (life, business, peak performance). The product concept is that we provide a ‘performance partner’ to the client for a 3,6 or 12 month period. And we provide training to coaches. The clients are likely to be new to our brand as the entry point are sales from stage at seminars.
The price point is super-premium for this market with our product prices ranging from $3,997 to $8,997.
Although the branding is retail it must carry weight, be authoritative and trusted. We need to look established and capable of supporting sales at this level. This is a super-premium product.
The theme of our business is achieving dream goals through having a performance partner guide you through a coaching relationship over time. The clients are aspirational and have either come to get this transformation, or realise that transformation is possible through attending our events.
We will also being do work with some corporate entities from Wall Street firms downwards.
As we will appear at multiple events we will often be positioned in brochures and websites alongside many brands. Our logo must be strong to stand out amongst others and any text must be strong to remain readable in one inch square of real estate. The logo will also be used in large size for pop-up banners, 10ftx 10ft canvas screens, etc.
A logo built around our brand “Success Now! Coaching” is desirable, potentially with a strong unique font.
Colours must convey trust, authority, knowledge. Simplicity and elegance will win over gimmickry (gimmicks such as using the ‘O’ of NOW as a target will not be considered).
Ideally the logo will also include an iconography that can create a theme to carry through all our media, including potential animation on our website.