It's Sew Easy ( KS Productions is my corproate identity)
We produce many TV shows for PBS and like to update our on air logos often to reflect a contemporary market place. We are a production company with 10 programs currently on PBS daytime - we do only how-to/craft programs such as; Beads Baubles and Jewels (beadsbaublesandjewels.com) Hands On Crafts for Kids (craftsforkids.com) Quilting Arts. (quiltingartstv.com) scrapbook Memories (scrapbookmemoriestv.com) These are national programs with a niche audience for the particular craft. We like a fun, clean look - contemporary color palette.
Contemporary sewers - by contemporary we refer to style not age. - viewers are looking for projects and ideas to enhance their sewing skills and embellish their life with unique apparel and home accents. The focus is on ease of completion - easy enough for beginners but challenging enough and with interesting style to pique the interest of all sewers. We appeal to a young sewer with fresh ideas but never forget our core audience that is 35-60 and more often in a non urban setting. They sew because they love to sew and love to be creative and give creative gifts - they are not sewing to save money. Our viewer is not "home made" - and does not want their finished project to look "home made" - they take pride in what they make! But they do like projects to be quick - they have busy lives! they watch Project Runway and see themselves as a designer but also do not sew that over-the-top runway look. We are on PBS not Bravo!
It's Sew Easy: We need a bright, stylish logo - not cute - more sophisticated. Must contain the title: It's Sew Easy. Needs to include royal or bright blue as one of the colors. Needs to be broad enough to appeal to both a young audience (usually young moms sewing for their kids) and a fashionable older sewer that makes clothing, home dec items . Do NOT include a needle, or thread spool or any other icon image of sewing. Design CAN look like stitches - but remember not cute and not juvenile.
Adobe Illustrator - vector files ( must include individual vector files)
JPEG and PNG images should be no smaller than 720 x 486 pixels.
Final logo version with text and images ,Text separate from images
Vector illustrator files and Photoshop images need to be in layers
Letters need to be in separate layers over a transparent background
Fonts to create the logo text if available