Tell us a bit about who you are and the people you reach
Ferguson Performance Horses or FPH is the producer of quality dressage and jumping horses located in Melbourne, Australia.
The client is a breeder of, a trainer of and a seller of high performances horses for the sport of Eventing (dressage and show jumping).
The client is also a competitor that competes at an elite level in the sport.
The client is looking to update their current branding (see attached).
The branding will include an emblem, a font to show the acronym of the business (FPH) as well as the full business name (Ferguson Performance Horses).
The branding will be used on the clients website, clothing, horse rugs, vehicles, stationary and business cards.
The design brief is as such;
The client is looking for an emblem that that is professional, elegant and leans towards the feminine.
The emblem does not have to be a horse but there is a history of using this in the profession.
The client has mentioned possibly (but not strictly) using a horse in silhouette in dressage or eventing (jumping).
Again though – this is a mild suggestion only and please note that the client is looking for ‘change’.
What industry do you think your business is most related to?