Orsted Udvikling & Ledelse
We are small management consulting company catering to blue-chip clients and entrepreneurs in Denmark, Europe.
Our company name is Ørsted Udvikling & Ledelse. That means:
Ørsted (owners family name)
Udvikling (development in Danish)
Most of our time is spent conducting workshops where businesspeople experience high energy and deep personal insights on their strenghts - what they love to do and do best and how they can communicate, play and develop with their teams. It's fun. It's engaging. It's about people. And it is based on the most hard core science and theory about happiness at work, productivity and communication (positive psychology, appreciative inquiry, systemic thinking - all the stuff that is important for the fun to be productive and work for people when they go back to work)
We have 4 main areas of business:
1) CoachingManagement. Our main offering. 7 days where we teach coaching skills to managers, so they learn about working with people
2) LEV360 (Live-360). 2 day training for managers about energy management - how they can tap into their strenghts, life purpose and create more physical vitallity for themselves through fun excercise, tasty nutrition and recovery
3) Speaking engagements
4) Management consulting and coaching top managers
People buying training courses to become better managers, more productive, build their teams, gain insights into strenghts and grow their business.
We cater to large banks and pretty conservative people as well as small-time coaches, entrepreneurs and people just hooked on self-development and learning about management and coaching.
We need three versions of the logo:
1) Denmark with the letters "Ørsted Udvikling & Ledelse"
2) International with the letters "Ørsted People Development"
3) Product oriented with the letters "Ørsted CoachingManagement"
We need the logo in .ai, EPS, and jpg in color, b/w and on white/transparant background as well as a dark/negatve background
Our existing website can be seen here: http://www.orsted.dk (our old logo is in top left hand corner).
- We grow people
- We create self-reflection
- It's fun
- Energy and health
- It works - serious and evidence based
- Not about "performance" as much as creating lasting insights and meaning. Not linear logic and problem solving, but more a focus on peoples strenghts and what works.
- Metaphor: We focus on solutions, not problems. You cannot turn off darkness, but you can swith the lights on
- Metaphor: We grow people and make the thrive. Like trees they grow towards light
- Circles in stead of lines. E.g. this symbol:
- Apple - clean design and typefaces
- Images of trees, smiles, people, thinking, circles, zen, spirituality
- We hate the obvious and unsurprising.
We need an emotionally powerful logo:
- More than letters/logotype - some kind of symbol
- Surprise and paradox - e.g. a very conservative typeface, set in a bold color
- Something that signals what we work with and uses a metaphor or image that creates it
- Logo work well both color/b&w or greytones
- It has to use the Danish letter "Ø" in Ørsted.