The logo should be very simple and elegant, preferably involving text and geometric forms. We are still undecided between either using a tree or leaf (to suggest a "park") or just a geometric form or symbol. A mixture of both would be great. We however don't want something "old". We want something strong, recognizable, simple, sleek and modern.
In terms of colors, we like black and orange and sepia, to suggest classic copper and cast iron facades, which is typical of downtown Manhattan where we mainly work. You can take a look at our temporary website (http://www.parkadv.com) to get an idea of the aesthetic we're interested in.
We like Lucida Sans fonts, but again, we are open to suggestions. Fonts should not be too modern (space age like) nor too classic (gothic like). Our name is long, so please choose fonts that will keep the length compact yet readable and strong.
We need a logo that appears very professional but at the same time stands out from the crowd. It should suggests that our firm does business differently, in that we actually give personalized service and pay attention to detail.
We don't want to look like the logos we find on typical real estate firms. These are all examples of logos we do not like:
We do NOT want a NYC Skyline!
Here are some logos that we DO like:
The ideal marriage will be a fusion of the 5thsq.com logo above with the attached leaf picture. can you make that into a sleek. ellegant modern logo?