A logo for: Apana - strength in people, strength in business.
Must include both business name & phrase. Cannot be used in capitals as APANA. The meaning of Apana and what we mean by strength is key for us. Apana is a Sankrit word meaning "down breath". It represents a grounding, cleansing force & source of vital strength. One of the five vital forces of energy in the yogic tradition, its role is to vitalize, build and sustain the human body. Traditionally yellow in colour, its related meditation symbol is a yellow square, representing the Earth, strength and grounding. As it is our aim to help businesses to be strong and grounded through strong and grounded people, we naturally want our branding to include a yellow square,either in the logo itself and/or on the reverse of our business card.
We LOVE colour - 1960's PURPLE, 1930's EMERALD and a little bit of Wizard of Oz ruby slipper red.
We like simplicity, bold colours, abstract images, retro patterns, 1950's fabric and china
Typeface - prefer grey to black, love 1950's yellow and grey abstract prints
We want to come across as bright, fun, interesting, non-stuffy but at the same time, competent, assertive, professional
Must be scalable for web site, business cards and stationary - so vector graphic, eps,pds, with layers, not flattened or merged image required and pdf please.
We require ownership of intellectual property & copyright