World Watch: Video project for God's World News. We need to design a logo to be used in videos and in marketing materials.
WORLD Watch is a brief digital news program for children that presents global news stories with biblical objectivity, in a concise, understandable, and appealing style. Ages 6-11.
WORLD Watch logo:
Should be compatible with our existing family of logos and color palette
Color and B&W versions
Should enable other graphic extensions; e.g., the format for captions or segment headers should appear compatible with the logo.
Should work as a full “WORLD Watch” logo and as a shortened version of just “Watch” for some on-screen applications.
Must work in small or large sizes; e.g., large for marketing and possibly the program intro/outro, but small as an occasional on-screen identifier.
Must lend itself to a motion graphic treatment, or at least not impede that
Should feel modern and appealing, but not trendy… should be able to last a long time, balancing a solid, credible feel with user-friendliness
When designing the logo, retain a lot of layers (don't flatten the vector file) so that it's easier to work with on animations, motion graphics, and various versions/colors.
If there are a few parts of the logo that can stand alone and still be recognizable it will offer more options for use.
Keep in mind that the logo will sometimes be on top of footage, so the background