We are a high-end fitness company that specializes in personal training. Our current clientele consists of successful men and women, celebrities and social elite. We have also been featured in numerous magazines and TV shows (Celebrity Rock Bodies, NBC, CBS, InStyle Magazine, Star Magazine, Etc).
In an effort to reach a wider client base all over the world, we will be creating FitnessMash.com which will provide current, reliable fitness related information with personality. Although we are a well-regarded personal training company, we do not want the blog to be serious. FitnessMash will have 4-5 contributors that have a solid background in exercise science. But in order not to bore people, we will put a fresh spin on our content. Here is a short list of what we will be covering:
• Current research boiled down into a format our readers can relate to
• Lists of the top strategies, exercises, etc
• "How to" exercise videos.
• Comments on popular culture as it relates to fitness
• Celebrity workouts
This logo will be used on the header of the blog as well as business cards and t-shirts.
Tell us a bit about who you are and the people you reach
60% Women, 40% Men
Lead an active lifestyle
• Clean, cool, professional design.
• Should include our tagline: Where Smart People Go To Get Fit
• Does not need to include the .com as part of the logo
•Can be a logo or blog header. We are open to see what you come up with.
• NO cheesy fitness images or generic looking photos
• Nothing too serious that may put off women or something too soft that may put off men.
• It should be eye-catching, memorable yet classy and professional
•Nothing too busy or overwhelming.
•Should include our tagline: Where Smart People Go To Get Fit
• Modifiable Vector based design and file
•.Logo package would contain the original illustrator/photoshop files as well as production ready artwork. Logo guidelines including RGB, CYMK, and pantone colors would be included
•Winner must transfer the copyright for the created artwork and the font.