Light neutrals: Purity, balance and sophistication.
Yellows: Energy, intellect, fun and youth.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
Sleek, calm, serenity and capability.
There should be a central visual identifier - nothing too literal (like a stone) - that can be shrunken down as this will be the company's logo, not the product. It could just be text or it could be a symbol of some sort. Could be a shape with text in it like a pfizer logo. Or text like a J&J logo. Ideas welcome.